THE 8 TECHNIQUES OF HOME STAGING

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DO YOU WANT TO SELL OR RENT YOUR HOUSE FASTER? APPLY HOME STAGING TECHNIQUES

Remember that Home Staging was the technique of preparing and presenting a property in an optimal way, in order to make it more attractive to potential buyers and tenants.

Apply the techniques of "home staging" or "staging your home" like a true professional and do not skip a step!

1. THE COLOR

Trends in color were not considered when the technique of home staging emerged a few years ago.

Although there is still a trend towards the use of white and neutral tones as a base, new projects appear applying home staging techniques in bright, intense, serene and sweet colors, which transmit endless sensations to the potential client eager to find something new and current in the market.

Try that all the rooms of the house are in harmony and consult the new fashions in color if you want to differentiate yourself from other home staging jobs.

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2. THE PHOTOGRAPH

Photography is one of the main techniques of home staging. A good photo report will make your home stand out from all the others. Don't skimp on hiring a photographer specialized in real estate photography or a home stager that includes this service.

More than 90% of those who are looking for a house, do it first on the Internet and advertisements without photos or those in which the cover photo is of very poor quality, do not even receive visits.

Photographs of a house for sale or for rent should be eye-catching and attractive. They must show the potential of the home.

Take care of the lighting, get wide and panoramic views of the spaces but be careful when using the wide-angle lenses.

The photographs have to show reality and the potential buyer cannot have the idea that it is a bigger house than it really is because you run the risk of being very disappointed as soon as you see it.

Take advantage of a sunny day to take the pictures, take straight images and of course take care of the details and make sure there is a perfect order before doing the report.

3. ORDER AND SYMMETRY

There is nothing more attractive to the human eye than symmetrical elements.

The simple explanation is that symmetry is familiar to us. Symmetrical objects and images are governed by rules that our brain has been programmed to easily recognize.

Position your furniture so that they form perpendicular lines between them and make sure that the decorative elements are placed in a seductive way to view.

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4. THE EMPTY SPACES

On an aesthetic level, furniture plays an important role. Empty spaces are not at all attractive to potential buyers and tenants. Everything seems much smaller without the reference of some furniture.

If you have one or several unfurnished rooms, place 3 or 4 elements in each one and make each room a different space.

You can easily turn an empty room into an office or a living room.

The Association of Home Staging Spain confirms that furnishing and decorating an apartment for quick sale usually costs an average of 0.45% of the sale price and investing in the presentation of your apartment results in it being sold sooner (55% of cases in less than 40 days) and for a better price (in 45% of cases the price rises up to 25%).

Therefore, we can conclude that the investment in new furniture for an apartment for sale is profitable.

5. THE PETS

Imagine that the potential buyer is allergic to cat hair or has a phobia of dogs and you wait for him at the door with both.

It's best if you avoid awkward situations.

Ask a family member or friend to take care of your pets for a few hours and receive visits without worrying that they may disturb you.

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6. THE ILUMINATION

The impression that good lighting makes should never be neglected.

A potential buyer's visit can be ruined on a gray, rainy winter day.

However, an artificial light placed in strategic points will give a feeling of comfortable space and this feeling will add many points to the property.

Who does not want in the winter a cozy house sheltered from the cold with perfect lighting even if it is artificial?

Brighten up rooms with warm lights on nightstands. For bathrooms and kitchens, place a homogeneous light from the ceiling, preferably white light and a point of light in the work areas. In the living room, balance natural and artificial light.

You can help to stage a cozy corner with a soft artificial light and a specific light that illuminates the dining table and the utensils that accompany it.

Both natural and artificial light can generate very pleasant sensations, brightness and volumes that will play a very important role if used properly.

7. DEPERSONALIZATION

Remove any object that identifies it as your home.

The prospective buyer or tenant must feel your house as their possible future home and that will be impossible with personal photos in view.

Put away toothpaste and toothbrush, body wash, and other hygiene or cleaning products.

Clear areas of the living room and rooms that are overloaded with decoration.

Light ornamentation will help you achieve a universal taste that will make everyone fall in love.

It is very difficult to distinguish between what is valid, what is usable and what we must withdraw, so at this point I recommend the advice of a home stager with an objective and professional vision.

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8. SMELLS

The musty and musty smell in a house can completely ruin a sale considered almost certain in the first minute.

Ventilate your home for at least 15 minutes before the visit. Open all the windows and let the air flow.

Avoid air fresheners and chemical odors. Instead, use natural scents like fruit, a bouquet of flowers, or just fresh air. Avoid the smells of food, tobacco and animals, as it is proven to distract the visitor.

It is vital that at the subconscious level your home pleases everyone and is attractive to all the senses, and smell is 150,000 times more susceptible than sight. Incredible true?

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