IF YOU ARE LOOKING TO SELL OR RENT YOUR HOME, THE HOME STAGING TECHNIQUE IS YOUR BEST ALLY
A marketing strategy that will enhance your home so you can sell or rent it faster. Extraordinary results with reduced sales days from 130 to 35 days.
WHAT IS THE HOME STAGING TECHNIQUE
For those who have never heard of this concept, home staging is a technique that consists of preparing and presenting a property optimally, in order to make it more attractive to potential buyers and tenants.
It's an English term that literally means "scenify the house." That is, we adapt the house in a way we improve the small defects that can distract the potential client; details that can be corrected such as an unpleasant smell or a door squeak. Lighting is improved and space is optimized. These are not drastic changes but small touches that will make all the difference.
Home staging is also an alternative tactic to the price drop that many sellers have to do to get their home sold.
This price reduction is a reduction between 10,000 and 15,000 euros at best. On the other hand, through home staging techniques and with a budget of 1,500 euros you can already make a good presentation.
Houses either don't convince you or fall in love with you. It has been shown how a person falls in love with a house and practically in the first 90 seconds makes the decision to buy it.
In this decision logically not only influences a beautiful presentation, because no less well decorated or conditioned it is, the price must be suitable for the market.
The increase in the purchase and sale and rental of second-hand housing has in turn driven the increase in the budget for the reform of houses.
More and more real estate agents and individuals are betting on this marketing technique before introducing housing to the real estate market.
Given the increase in the supply of second-hand homes, it is necessary to highlight and look for new alternatives that differentiate us from competitors; the home staging technique is one of them.
This technique was introduced in the U.S.A. in the 1970s by decorator and visionary Barbara Schwarz.
It is estimated that 80% of American homes have undergone a home staging process either from their owners or from specialized professionals called home satgers.
Home staging quickly spread to Australia and Canada and reached Europe in the early 1990s. It first appears in England, then in the Scandinavian countries and in 2,000 arrives in Germany, Belgium, Holland and France.
It was not until 2007, coinciding with the crisis in the construction sector, that the home staging began to be implemented in Spain.
BENEFITS OF THE HOME STAGING TECHNIQUE
1. APPLICABLE TO ALL TYPES OF HOUSING
Home staging is not exclusive to houses or flats, it can be applied to all types of properties.
2. INDEPENDENT OF SIZE
Its use is also independent of size, conservation status or sale price.
3. INCREASED NUMBER OF VISITS
Increases the number of lead visits as well as how quickly it is sold or rented.
4. INCREASED HOUSING VALUE
In general, the value of housing increases.
5. NO NEED FOR MAJOR REFORMS
Its implementation does not involve major reforms so investment to reality is also very low.
6. EASY TO APPLY
Very good results are achieved by simple techniques.
7. INVESTMENT LESS THAN REDUCTION IN COUNTER-OFFER
The investment to be made is much lower than the price reduction that you will often be forced to make.
♥ EXPERT'S ADVICE
There are two types of properties; those who impress and those who are just pretty.
It's up to you.
PROPERTIES IN WHICH HOME STAGING CAN BE APPLIED
Home staging can be applied to all types of properties intended for sale or rental.
It is not exclusive to homes. Commercial premises, offices, industrial buildings, farms, hotels, boats and even caravans can use this technique to speed up your sales or rental process.
This is the big difference between home staging and decoration. When we decorate, we do it in a way that satisfies the tastes and functionalities of someone in particular who already inhabits, or will inhabit the property. That is, we decorate under the premises of a particular customer or customers.
The home staging also aims to improve the image of the property but for potential customers with different preferences and tastes that we do not know.
Therefore the techniques used and the objective is itself, it is very different between decoration and home staging and other disciplines.
OTHER PROJECTS THAT ARE NOT HOME STAGING
It is important to distinguish between a home staging job and other types of projects so that you evaluate what is really best.
This project plans, designs and furnishes spaces within an existing building or project.
It is done according to the personal tastes and preferences of a particular customer.
INTERIOR DESIGN PROJECT
It is also often called interior architecture or interior design. In this case and as with the decoration, it seeks to improve the image of the property, according to the preferences of those who inhabit it, but goes further.
The work that is done is much greater. The reorganization of spaces goes through removing or placing new partitions, establishing the materials to be used, the construction details, the colors and the Lighting.
The integration of the corporate image is taken care of and budget adaptations are made. Interior design deals with aspects such as environmental psychology, architecture and product design.
ARCHITECTURE OR TECHNICAL ARCHITECTURE PROJECT
In this type of project you need a qualified technician. It is necessary in the case of structural reforms or modifications, or when a building is listed by the City Council.
It will also be an exclusive work of architects, if you want to modify the volume of a house or open spaces to the outside, changing the image of the facade.
Consult the city council if you need an architect or a technical architect for your reform.
These projects focus on commercial premises in use or new opening.
A retail project professional has knowledge of interior design and decoration and is an expert in transmitting the value of a company's brand. He specializes in creating optimal sales spaces.
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