For those who have never heard of this concept, HOME STAGING is a technique that consists of preparing and presenting a property in an optimal way, in order to make it more attractive for potential buyers and tenants. It is an English term that literally means "staging the house". That is to say, we adapt the house in a way that improves the small defects that can distract the potential client; details that can be corrected like an unpleasant odour or a squeaking door. The lighting is enhanced and the space is optimized. It is not about drastic changes but about small touches that will make a difference.
A LITTLE HISTORY
Barbara Schwarz is credited with creating the home staging technique, appearing for the first time in the United States in the 1970s and coinciding with the real estate boom. Its application began with innovative marketing techniques and interior design.
Almost immediately it extended to Canada and Australia and arrived in Europe in the early 90s, opening up the British market and then extending to the Scandinavian countries, Holland, France, Germany and Belgium.
In Spain it was established throughout the 2000s in a slow but firm and progressive manner, currently there are numerous agencies specializing in this service.
Can I apply the technique of home staging myself?
Of course! The good thing about home staging is that it does not consist of an interior design project, so it is not the exclusive work of interior designers or decorators. Obviously it will help you to have some basic knowledge. Don’t worry though, you can do it yourself. You just need to follow a few steps and do not skip any!
1 ORDER AND ORGANIZATION
Grab a large cardboard box and go around your house collecting everything that is out of place. Then put away whatever is in the box and remember: "a place for everything and everything in its place". An organized house will greatly facilitate the next step.
In my opinion, it is one of the most important phases and also the one that will take you the longest. But do not despair; the result will make a big difference. Set a high standard of cleanliness (tip: knife and toothbrush in hand for the most difficult areas) and plan the task. Do not tackle the whole house at once. Go room by room and apply the right products and use the correct tools. Try to have everything ready for when you start and thus avoid having to go to the supermarket in the middle of the operation.
Even if it looks like a small problem area, a small crack in the wall, a loose tile or a window that does not close properly, do the repair. It could ruin a sale or trigger a price reduction beyond what is reasonable.
Remove all personal items. The client must imagine that this can be his house. Put all photographs away, completely clear the kitchen counters, in the bathroom also remove most of the jars and shower gels, shampoos, etc. Imagine yourself in a hotel bathroom and try to imitate it.
5 DECORATION AND STAGING
At this point your artistic vein will come into play. Try to recreate small moments of the day, as if you were filming a movie and you were the protagonist. Imagine reading a book in your favourite corner of the room or having a sunny day on the terrace. Then ask yourself, what would you need to put in place to capture this scene?
Use candles to add warmth to the environment and do not forget to light them before potential buyers arrive.
Perfume your house. The smell, although you do not believe it, influences the sale of a property. It is what is known as olfactory marketing. Choose different scents for each room. For the kitchen you should apply natural scents such as cherry, blackberry, lemon, mint or berries. In the bathroom, fresh aromas that transmit cleanliness. In the children's room, those fragrances that transmit the smell of clean clothes and baby. Floral odours for the sitting room or study because they fight mental fatigue and neutralizing fragrances if we have pets or smoke.
As for the colour, if you think you need to paint your house again and you are not a decorator, always choose neutral and white colours. White, although hard to believe, also has a wide range of shades.
Receive potential buyers with ambient music in a very soft tone. It will be a favourable factor that will increase your chances of selling. After all this fine-tuning process, your house will be ready for a good photographic report:
• Turn on the lights.
• Shoot at the height of your eyes because in this way you will achieve naturalness.
• Take pictures from different angles and if necessary, move some furniture to achieve balance in the image.
• Use the new Smartphone applications to perform panoramas. It will be very useful for short stays.
• Do not use the zoom of the mobile since you will detract from the image.
• Avoid standing in front of the window because you will receive too much illumination. (The curtains will serve as diffusers of light)
• Try to keep the camera at a right angle. A crooked line could spoil the photo. Pay attention to the lines of the frames on the doors, windows, pictures ...
Maybe now you don't want to sell or rent out your house any more.
By Lorena Peláez
Personal Organizer - Palma de Mallorca